'Support local' - it's not new idea, but it's sometimes easier said than done. In June, RNZ reported that while local retailers were doing it tough, data showed giant tech platforms, Temu, Amazon, and AliExpress were cashing in on New Zealand shoppers.
The just-launched site, Rita Edited, created by a couple of mates in Hawke's Bay is hoping to compete. The platform aims to showcase the best of Aotearoa's small-scale makers, artists, producers, and designers.
Jade Barber and Aleisha Roulston are the brains behind it.