3 Mar 2025

AI generated clone to be face and voice of Skinny

From Checkpoint, 4:23 pm on 3 March 2025

A kiwi telco has become the first company in the world to clone a real customer to feature in its ads. 65-year-old Liz from Kerikeri or rather her AI generated clone - will be the face and voice of Skinny for the next two years. Liz has handed over her biometric data willingly but concerns have been raised over the ethics of using digital clones. Skinny's Marketing and Data Director, Matt Bains spoke to Leiataualesa Susana Lei'ataua.