Five years ago an artwork which consisted of a yellow banana fixed to a wall with silver duct tape caused uproar in the art world.
Indeed the work, called 'Comedian' by the Italian artist Maurizio Cattelan, has been described as the most famous and controversial artwork of the 21st century.
Now it's set to make history again, with the piece expected to sell for up to $1.5m US when it goes to auction this week at Sotheby's in New York.
Charles Ninow is an Auckland based art dealer and he speaks to Emile Donovan about how we define and value art.