If you could buy your way to immortality, would you do it?
It's a question most of us won't need to bother asking in our lives. Clinically designed potions, meticulous exercise regimens and cryonic treatments to extend your youth and lifespan are products targeted at the superrich. But these cultures have a way of trickling down. The so-called longevity market is worth $160 billion worldwide and
Meanwhile, the pace of modern life expects you to live, and work, for longer. In the 1950s, the average Kiwi had a life expectancy of around 70. In the 21st century, that's blown out to 80.
Amy Errmann is a senior lecturer in marketing and international business at AUT and joins Emile Donovan to discuss how our desire to age better (or not at all) is fueling a hungry mega-market.
Bryan Johnson and his son. Photo: Bryan Johnson
