The ad is a reworking of Dick Frizzell's well-known artwork "Mickey to Tiki" showing John Key's face transforming into Christopher Luxon's. Photo: Weekend Herald
Media correspondent Gavin Ellis looks at how permanent name suppression is a fraudster's dream, the ad suggesting Christopher Luxon will be the National Party's John Key is being investigated by the Electoral Commission and new figures about the state of the newspaper industry show a growing gap between the Herald's circulation and readership figures.
Gavin Ellis is a media commentator and former editor of the New Zealand Herald. He can be contacted on gavin.ellis@xtra.co.nz