All our needs and wants - almost every aspect of our lives in fact - support a global manufacturing system that operates 24/7 to make - and to bring us - pretty much everything we could possibly wish for.
But have you ever wondered how all of that actually happens? And if we are serious about a sustainable future, what choices we really should be making now. Tim Minshall is the University of Cambridge's first Professor of Innovation and author of Your Life Is Manufactured.
He explains to Susie Ferguson why understanding how things are made and the consequences of your decision to buy them could become your new superpower!
Tim Minshall is Professor of Innovation at the University of Cambridge Photo: SUPPLIED/Allen & Unwin