21 Nov 2025

From plastic provider, to plastic recycler

From Nine To Noon, 9:35 am on 21 November 2025

An Auckland company is diverting plastic wrap from landfill and helping builders and other companies recycle products.

Jethro Drum's Shrinkwrap Supplies business was providing plastic wrap for buildings and products when he realised the scale of waste and its environmental impact.

Now he's launched the Goodwrap programme, focussed on recycling plastic packaging from construction. 

It works with manufacturers and end users to simplify the process, collecting waste from building sites and giving it another life.

Jethro Drum says they want to expand their product stewardship schemes to other products, like cardboard and timber. 

Goodwrap staff sort through returned material.

Photo: Supplied by Goodwrap