Product placement artwork 2 Photo: Supplied/BBC
With ad blockers, premium streaming services, and set top recorders, it's never been easier to avoid the adverts in the films and shows we enjoy.
So product placement- getting that thing you're trying to sell on screen, or even better into the hands of one of the major characters- is getting more important.
The Food Chain from the BBC's World Service looks into the past, present and future of product placement as a way of advertising what we eat and drink in an episode called 'Is Product Placement Getting in Your Face?' presented by Emily Thomas.
