There'll be slipping, slopping and slapping on hats around the country at the moment, that's a safety slogan that's lasted over decades. But these days we know even this isn't it enough to protect us from the viciously strong sunshine we get in New Zealand.
Melanoma is a killer and sunburn is a leading cause of the cancer.
Lynn Freeman spoke to Professor Amanda Oakley, a Dermatologist at Waikato Hospital to find out about recent breakthroughs in skin condition research.