Photo: RNZ/Marika Khabazi
TVNZ is lining up to buy new technology to help it sell more ads.
The struggling broadcaster is planning to scrap its 1News website and invest more in TVNZ+, its on-demand platform.
A tender seeking more information from the market about what it calls its 'Total TV' project closes on Tuesday.
The project, to align and boost its advertising on both linear and on-demand TV, will 'transform' its capabilities, TVNZ said.
It wants new technology to enable "realtime, cross-platform buying decisions and forecasting" and converged selling, optimisation and measurement of online and offline audiences for customers through a single transaction, according to a tender document.
It is a significant commercial move for the company, whose revenue dropped $39m in the last financial year.
On Monday the broadcaster called an all-staff meeting on proposals to achieve the $30m target, which also included outsourcing some content workflows and technology.
"TVNZ's future is undoubtedly digital," the tender document said.
"Broadcast television audiences will continue to move to streaming options and transitioning these audiences to our digital offerings and growing the accompanying digital
revenue is critical for our future success."
Chief executive Jodi O'Donnell in August said TVNZ had sufficient cash to fund its digital strategy over the next three years, but would not pay a dividend.
The broadcaster reported a loss of $85 million against a $1.7m profit the year before, driven by a $62m write down in asset values, which were not specified.
