The Tribe hotel in Auckland. Photo: Supplied / Accor
New Zealand's largest hotel chain Accor NZ says anticipated growth in events-based tourism is behind its increased investment, with the opening of its 49th hotel this month, while the 50th will open in less than two weeks.
The 60-room mid-priced TRIBE hotel in Central Auckland's Fort Street was located just a few doors down from the soon to open JO&JOE Auckland, which could be described as an up-market version of berth-style, backpacker accommodation, at a competitive price-point.
Accor Pacific chief operating officer Adrian Williams said the government's recent $70 million injection of funding to support events-based tourism was critical, particularly for the domestic-based sector.
"Domestic tourism remains subdued and we believe that stronger investment in attracting major events and conferences is essential to reignite the local tourism and hospitality sector," he said.
"While there is no denying that the current economic situation in New Zealand is challenging, the weakened NZ dollar and the country's continued reputation as a prime destination to visit are seeing strong growth in international tourism - and we remain confident this will continue."
However, Williams said it was important for the government to continue to demonstrate support for the sector.
"It is the coming together of the local councils, the federal government and the industry, working together for the long term.
"It's less about any particular dollar amount, it's more about consistency in market and long term commitment. That's what creates success, building on it year-after-year-after-year."
Williams said Accor was committed to further hotel investment in New Zealand, with next year's opening of the 191-rooom Pullman Hamilton.
"We're pretty optimistic about unlocking more of the country. We think that certainly the cities are well serviced. There's more upside there, but we'd like to see some of the regional locations that are unbelievably beautiful -- unlocking more of that for domestic tourism, but also for international tourism."
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