28 Oct 2025

Facial recognition tech to be used at Christchurch supermarkets

10:20 pm on 28 October 2025
Pak'nSave Moorhouse

Pak'nSave Moorhouse in central Christchurch will trial the facial recognition tech. Photo: Google Maps

Three Christchurch supermarkets are trialing facial recognition to help identify people that have previously acted violent or threatening in store.

New World St Martins, Pak'nSave Papanui and Pak'nSave Moorhouse are beginning a three-month trial of the technology from Wednesday.

Foodstuffs South Island said it was seeing some people repeatedly target its stores, even after being trespassed and hoped identifying repeated offenders early would prevent more harm.

"Everyone deserves to feel safe at work and when shopping," a spokesperson said on its website.

"When someone is violent, threatening or aggressive in one of our stores, our specialist, trained team reviews the incident. Only after careful assessment is an individual added to the FR watchlist."

The facial recognition system collected the image of everyone that enters any of the three supermarkets and cross-referenced the images of individuals on the watchlist.

If the system detected a person on the watchlist, the system would send an alert to trained staff at the store.

"Two trained team members manually review the alert, decide whether it is a match, and if so, what response is appropriate. This may include observing the person, contacting Police, or intervening to ask them to leave the FR Store - if it is safe to do so."

The company had engaged with the Office of the Privacy Commissioner and done privacy risk testing to ensure stores were compliant.

"We have worked, and will continue to work, closely with privacy experts to ensure compliance with New Zealand's privacy requirements."

The technology was also trialled for six months across 25 supermarkets in the North Island last year.

An inquiry from the Office of the Privacy Commissioner into that trial found facial recognition technology in supermarkets had potential safety benefits, despite raising significant privacy concerns.

Commissioner Michael Webster said the system raised privacy concerns, like the unnecessary or unfair collection of a customer's information, misidentification, technical bias and its ability to be used for surveillance.

The commissioner found the live technology model used in the trial was compliant with the Privacy Act.

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