A media monitoring company reckons leaders who are ‘out there’ more in the media reap rewards when their business ends up in the headlines in ways they can’t foresee. But would it be better for the rest of us if they stuck to their knitting instead of trying to manage the media?
Ngaire Crawford, Isentia head of insights Photo: supplied
Isentia's report on how the media view business and political leaders in action. Photo: supplied
