Gary Mortimer
The Panel Plus
10 Jul 2025
An extra half hour of The Panel with Wallace Chapman, where to begin, he's joined by Nights host Emile Donovan. Then he chats to Queensland University marketing professor Gary Mortimer about ghost… Audio
Beware the decoy effect
13 Dec 2020
There's one particularly cunning type of pricing strategy that marketers use to get you to switch your choice from one option to a more expensive or profitable one. It's called the decoy effect… Audio
