Marketing

It's spending billions on advertising and draws shoppers in with its questionable tactics. But how can you resist Temu when it's so cheap? Audio

Some big brands have taken big steps backwards with their images, just as they thought they were jumping on a bandwagon of progressive thought and inclusivity.   Audio

The Commerce Commission has just announced draft guidelines around the marketing of bundled plans. This is where one retailer provides multiple services to a household, such as internet, gas, your… Audio

When you search for something on the internet, why do you get the results you get? Audio

Lincoln University graduate Anna Craig has overhauled the marketing story for her family's free range egg farming business in North Otago. Audio

Marketing expert Assoc. Prof. Bodo Lang explains what word of mouth is, why it works, and how much it can be trusted. And he reveals that whether it's online or face to face really matters. Audio

In 'Listening to Kenny G,' director Penny Lane traces the saxophonist's rise from his start as a high school musician in Seattle through to the current day, highlighting what makes him tick and why… Audio

Nihilism has existed in one form or another for hundreds of years, and it's back in fashion. Writer Wendy Syfret joins the show to discuss her new book, The Sunny Nihilist: How a meaningless life can… Audio

It sounds like the stuff of science fiction, but marketing companies are now exploring the potential of advertising their products to us while we sleep. Audio

The Consumer Lifestyles Report (which has been running since 1979) was released from the University of Otago Business School this week. The report's aim is to provide insights into the lifestyles… Audio

The town of Woodville is hoping to draw in visitors with the new mantra - 'It's all Good in the Wood'!  Audio

New guidelines for the way alcohol is advertised and promoted kicked in yesterday, but health advocates say the updated advice lacks teeth and may even make it easier for minors to view alcohol ads… Audio

Once a billion-dollar business, its critics claim the country’s most widely circulated publication is a redundant and wasteful throwback to pre-digital times. But now under new management, the Yellow… Video, Audio

According to new research, almost 75 percent of healthy Australians aged over 70 years use complementary medicines, either daily or occasionally. But how necessary are these supplementary medicines… Audio

Mediawatch looks at how the blame game played out in the media over the latest Covid cluster and the rulebreakers - while the previously-praised Covid communications strategy was called into question… Audio

Consumers consistently prefer 'feminine' brand names to 'masculine' ones, according to a series of studies published in the Journal of Marketing by Ruth Pogacar, a professor of marketing at the… Audio

The Dasgupta Report was released earlier this week, with study author Partha Dasgupta urging the world's governments to rethink economic growth as a measure of success. Guardian economics editor Larry… Audio

Massey University professor of marketing Malcolm Wright speaks to The Panel about the New World sticker promotion. Audio

There's one particularly cunning type of pricing strategy that marketers use to get you to switch your choice from one option to a more expensive or profitable one. It's called the decoy effect… Audio